In 2010 YLE TV1 was the most popular television channel in Finland. Yle's share of daily television viewing was 45%. YLE Radio Suomi also kept its position as dominant market leader and Yle's radio listening share rose to 53%, the largest share in 2000's. Yle programmes and content reach almost 95% of Finnish people, and 99% of people who follow Yle programmes are satisfied with them.
The public considers Yle to be a reliable source of news and current affairs. The company plays a major role in producing and presenting programmes dealing with national arts, educational programmes and children's programmes. Yle's services to the public also cover special and minority groups.
Yle's operations are financed mainly by television fee (EUR 244.90 per year), and programming carries no advertising. The company is 99.9% state-owned and supervised by an Administrative Council appointed by Parliament, and operates under the Act on Yleisradio Oy (pdf).